AI: Fear it, so I can sell you the…

We are already watching the fear, uncertainty and doubt industry spin up around AI. It follows a pattern anyone who has sat through a vendor pitch will recognise: take a real, narrow signal, strip out the caveats, and inflate it until it fills a keynote slide or a board paper. The problem is not that AI carries no risk. It carries plenty. The problem is that the loudest claims are almost always the least accurate, and the people making them usually have something to sell — a model, a defence against one, or a regulatory moat.

So let’s take the three narratives I keep hearing, put them next to the evidence, and separate the kernel of truth from the theatre.

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