Defenders of the Realm
We often talk about not selling using fear, uncertainty, and doubt (FUD). It is quite a big thing in the cyber security industry where the entire purpose of existence is to help people and organisations manage risk to prevent, detect and respond to impact to confidentiality, integrity, and availability. A key foundational component is that we operate using science, trust, and integrity.
This does however become quite interesting when you look at some rather dubious sales and marketing techniques employed by a few.
What I have noticed are there are a range of patterns that are similar (it is like they all went on the same con artist course!) so I thought I would look at some of the indicators I see which bring up flags to me. Read more “Snake Oil Defence: Defending against lies and false claims”